So I sold my company and reinvested everything to build a better way. Now I write and speak about what employers, physicians, and communities can do when they stop accepting the old rules.
2005
Founded Vxtra Partners, serving physician practices in 24 states
2023
Sold to a national, PE-backed roll-up
Today
Co-Founder & CEO, Vxtra Health
Health insurance companies have hijacked healthcare — keeping doctors and nurses from doing what they do best, and patients from getting what they need when they need it. It's just unacceptable.
Larry has spent more than 30 years on every side of healthcare. After a career bringing medical innovation to market, in 2005 he founded Vxtra Partners, a national firm that provided health benefits for large independent physician practices in 24 states.
He sold it in 2023 to a national, PE-backed roll-up. Instead of retiring, he reinvested everything to develop Vxtra Health.
Today, Vxtra Health is a transparent, physician-led health plan for middle-market employers in the towns the big carriers ignore.
The people paying for care deserve clear information.
Clinical decisions belong with doctors and patients.
Smaller communities deserve leading care and technology.
Show a better model and invite people into it.
What employers should know about cost, data, and accountability.
How to return clinical authority to doctors.
How local employers and physicians can organize for better care.
Why a better experience beats a louder pitch.
Disruption | Interruption podcast ·
Larry joins host Karla Jo Helms to talk about how health coverage came to control the money between employers, physicians, and patients, and why new federal transparency rules give employers a clear view of their own contracts and claims.
If I make it right for the doctor-patient relationship, then the money will take care of itself.
PR Newswire ·
Larry Hightower explains why employers facing another year of rising health costs need clear, timely data on where their healthcare dollars go. He also describes how a physician-led plan organizes resources around the physician's decisions.
Transparency is only as good as the infrastructure that you can leverage and the commitment to leverage it.
Larry launched Vxtra Health to bring physicians and self-insured employers together in a collaborative, transparent environment.
The model is called Our Town. It is built on four local bonds: physician and patient, physician and employer, employer and employer, and Vxtra and the community. As Larry puts it: Healthcare is local. Trust is earned. And what a community builds for itself, it defends.
Available for employer, physician, broker, and investor audiences.
Booking Inquiry via LinkedIn